Brand/Comms Strategist in Los Angeles, CA.

"A strategist's expertise can be measured by how well they change or shift human behavior: clicking a link, purchasing a product, subscribing to a service, engaging with content.

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To change human behavior, you must first understand that people are drawn to what mirrors their worldview. When your brand expresses its own view of the world, it attracts the right people faster, keeps them longer, and transcends them from buyers to believers because your brand becomes an extension of their identity."

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- Ty Jenkins